Branding | Creative
Since 1983, Excalibur Crossbows have assisted crossbow hunters enjoy their sport by providing them the very finest in equipment and service.
Excalibur Crossbows


Designsteins was commissioned by Bowtech Crossbows to provide their Excalibur product line with a fresh, updated look that would stand out against competitor products.


Since 1983, Excalibur brand has utilized a specific color pallet that has become a staple in the crossbow industry. With this in mind, we utilized Excalibur's existing style guide to reconfigure a new look that would appeal to a larger demographic, without losing brand recognition within their existing customer base.


With a quick-turn deadline, the rebrand went quickly and efficiently. Working close with the President of Bowtech, we designed 8 concepts with 2 rounds of revisions. Once a completed concept was approved, we created several packaging mockups consisting of various accessories for a final review. The new brand theme was then given final approval. A new style guide was created and we transitioned the new brand theme to over 32+ accessory packages for production.

Excalibur Crossbows