Branding | Packaging | Creative
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States, the name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Kleenex products are manufactured in 30 countries and sold in more than 170 countries. Kleenex brands include Cottonelle, Huggies, and VIVA.
Kleenex

assignment

Designsteins was commissioned by Kimberly-Clark Corporation to develop a Kleenex Wet Wipes brand, multi-pack box for Sam's Club.

objective

Using the existing brand style guide, Designsteins' objective was to create a multi-pack that would allow the consumer to access single packs of Wet Wipes with ease.

execution

Our in-house production team developed a packaging structure with a perforated fold-out lip that enabled the consumer to easily access the single packs. We created several sample mockup variants for the Shopper Marketing Team to review. After the final version was approved, the package was tested to ensure it was structurally sound and endure shipping to shelving.

Kleenex