Branding | Creative
Scorpio Sol is a subsidiary of Glyder Apparel. Glyder Apparel is an L.A based. company that creates clothing made from materials that are not only super comfortable, but also durable and high-performance. They set standards that ensure their customers receive the best experience possible while using their products.
Scorpio Sol

assignment

Scorpio Sol is an apparel company that saw a gap in the activewear marketplace. Their leadership team noticed that there were plenty of luxury activewear brands, but there wasn’t a brand that offered stylish and high-quality gear at an accessible price point. Unlike other activewear brands, Scorpio Sol could provide these products at affordable price. They just needed help explaining what differentiates them from the rest of the industry.

objective

The Designsteins team was tasked to write and develop a presentation that the Scorpio Sol sales team could use to explain who they are and what their company does.

execution

We kicked off the project with a discovery meeting to learn the ins and outs of Scorpio Sol. With that information, we conducted in-depth market research, looking for aspects that could truly help Scorpio Sol stand out amongst its competitors. Then we wrote a mission statement, developed a target market, and began building the presentation with the provided images. The end result was a comprehensive PDF that breaks down what Scorpio Sol offers its buyers.

Scorpio Sol